Congratulations to Sage for hosting a great new event on the 8th and 9th of September at The International Centre, Telford for UK small businesses.
The event was professionally managed and presented with some excellent content added through a number of keynote sessions and business seminars from entrepreneurs and industry experts.
Sage provided a number of their in-house ‘Sage Experts’ to demo their latest products and to answer any questions attendees had on the wide portfolio of software products they now build. The sessions were presented in a relaxed, pressure free environment, adding to the overall ambience o the event.
The areas which interested me were the improvements to Act in the 2011 version, a further delay in the release of Sage 100 (the MySQL version of Sage 50) and what a good product SageCRM is for businesses that require something more sophisticated than ACT. SageCRM is an internet based CRM solution and comes as standard within Sage 200, but can also be purchased or rented as a standalone application.
It was interesting to listen to Will King’s experiences in setting up ‘King of Shaves’ and the problems he’s faced in making ‘King of Shaves’ a worldwide brand. A marketplace that’s dominated by major worldwide players with a comprehensive range of products would probably not be most people’s idea of setting up a new business. Will admitted some naivety at the outset, but nevertheless identified a niche with his first product, Shaving Oil; when this was adopted by a major high street retailer, the rest became history.
Marketing is a fascinating subject that touches everybody either consciously or sub-consciously. In delivering his session, Geoff Ramm humorously highlighted the impact both the sub-conscious and in-your-face styles of marketing can have and how the best are indelibly locked in your sub-conscious.
Day 2 also had some excellent speakers, including Karren Brady, but alas, we couldn’t attend.